In this unit, I aim to investigate sustainable practices and the use of recycled materials within my brand Nerhi, a lifestyle brand rooted in Tibetan culture. Our brand was originated from Lhasa, seeks to merge traditional Tibetan elements with modern streetwear sensibilities. Recognizing the growing importance of sustainability and the recycled economy, we intend to assess the impact of integrating these principles into our operations. I hope to exploring potential sources of recycled materials that resonate with our designs, and evaluat the economic viability of such initiatives. By doing so, we aim to enhance our environmental stewardship, align with contemporary consumer preferences for sustainable fashion, and preserve our distinctive cultural identity.
Given the escalating environmental issues in Tibet, by the rapid growth of tourism in China, and the unawareness of global warming and plastic as a new material in recent two generations, there are pressing need to enhance environmental awareness among local Tibetans, our project want to take a holistic approach to address these challenges. We envision a locally-rooted initiative that uses Tibetan waste materials, employs local community members, and integrates authentic Tibetan culture and designs into our products. We aim not only to reduce environmental impact and recycle plastic to new materials, but also to foster a stronger sense of environmental awareness and responsibility.
In this unit, I am looking for a transformative journey to implement circular economy principles within Nerhi, my focus is on turning theory into practice.
This week, I will conduct field research on Tibet’s waste management system, explore various recyclable materials, and determine a culturally representative product. My key goals include calculating the project’s carbon footprint, raising environmental awarness and minimizing energy wastage.
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