In this unit, I aim to investigate and implement sustainable practices and the use of recycled materials within my brand Nerhi, a lifestyle brand rooted in Tibetan culture. Our brand, originating from Lhasa, seeks to merge traditional Tibetan elements with modern streetwear sensibilities. Recognizing the growing importance of sustainability and the recycled economy, we intend to assess the impact of integrating these principles into our operations. I hope this unit will involve identifying key challenges, exploring potential sources of recycled materials that resonate with our design ethos, and evaluating the economic viability of such initiatives. By doing so, we aim to enhance our environmental stewardship, align with contemporary consumer preferences for sustainable fashion, and preserve our distinctive cultural identity.
Given the escalating environmental issues in Tibet, exacerbated by the rapid growth of tourism in China, and the pressing need to enhance environmental awareness among local Tibetans, our project want to take a holistic approach to address these challenges. We envision a locally-rooted initiative that uses Tibetan waste materials, employs local community members, and integrates authentic Tibetan culture and designs into our products. We aim not only to reduce environmental impact but also to foster a stronger sense of environmental awareness and responsibility.
In this unit, I am looking for a transformative journey to implement circular economy principles within Nerhi, my focu is on turning theory into practice. Through this real-life case study, I aim to demonstrate how a brand can embrace circular economy principles in a way that aligns with their unique cultural and environmental contexts.
This week, I will conduct field research on Tibet’s waste management system, explore various recyclable materials, and determine a culturally representative product. My key goals include calculating the project’s carbon footprint, raising environmental awarness and minimizing energy wastage.