In the ongoing development of my project,, I’m increasingly aware of the importance of user testing and understanding our target audience, especially in the unique context of Tibet where a recycling business like mine hasn’t appeared before. Recognizing the low public awareness, I anticipate challenges in gaining individual consumers, but I see this as a temporary problem that will change over time as waste generation increases.
Therefore, my focus shifts to engage Tibetan local businesses, a potential key driver for the success of the project. I aim to go into several key aspects in my research. Firstly, I am keen to understand the extent to which local businesses in Tibet rely on materials from mainland China for their production or packaging. Secondly, I am interested in testing their willingness to use locally sourced recycled raw materials and packaging, even if it means paying a higher price compared to mass-produced alternatives.
Additionally, I want to explore the potential of my project becoming a supplier of recycled materials for local brands, whether in the form of 3D products created from local waste or textiles combining recycled plastic. Lastly, I aim to understand their expectations for a sustainable system in the future and what environmental initiatives they have implemented or plan to undertake for the plastic crisis that’s happening in Tibet.
To achieve these insights, I plan to conduct interviews with 5-8 founders or managers of local Tibetan brands. This not only facilitates a better understanding of their perspectives but also allows me to test the feasibility of adopting a business-to-business (B2B) model for my project. I believe this B2B business approach will not only broaden the project’s impact by involving multiple local businesses but also contribute to establishing a robust and sustainable local economy in Tibet.
In the coming weeks, I will be arranging interviews with a selection of local Tibetan brands. I have identified these brands as potential partners for our project. I will be reaching out to book their time for interviews and plan to conduct these interviews in the following week. Here are some of the selection products from these brands:
One reply on “week 6”
Remember you can continue this idea in unit 5/7, so try not to do cover everything in your research in one go as you might run out of time and words (deliminate (narrow) your research can help you focus). Building on some focused questions next time around might reveal further insights. At some point it would be good to see what local people who live in the area think about this idea to help create a bigger change.