In the process of conceptualizing a recycling brand, I deliberated on the choice of name and logo. The decision to name the company “Khor” stems from its Tibetan meaning of revolving or rotating, and the deeper connotation of “Khorwa” representing the cycle of life or samsara. This name was chosen with the intent of encapsulating our mission. As a student exploring the realms of entrepreneurship, Khor is dedicated to transforming the fate of waste materials, diverting them from landfills and converting them into valuable recycled resources. This includes producing fibers for 3D printing and textiles. The aim is not only to reduce waste but also to weave a meaningful narrative. The innovative approach of crafting unique and symbolic gifts from Tibet aligns with our overarching goal. It not only showcases the cultural heritage of the region but also underscores our commitment to environmental sustainability. Each Khor product tells a powerful story, reflecting Tibet’s dedication to preserving both its culture and the planet. This reflective report underscores the thought process and strategic decisions involved in shaping the identity and purpose of Khor.
2 replies on “KHOR”
This is a fascinating area of research you have made – well done. Also take some pictures of you so we can see you and the area/trash as evidence this is your work (I know it is but to make it 100% clear). Wk 8 lecture will be about branding so do attend that.
Thank you Ranjit, yes I will!